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Inspired while listening to a local radio show about the use of the N word, as well as seeing positive images during Black History month yet hearing negative lyrics in songs we experienced conflict, frustration and an overwhelming sense to "do something". We are using the billboard effect of t-shirts, the internet and the contract idea to pass on information and strengthen the commitment to this movement.
As a small group of Brooklynites who grew up during the original old school era of hip hop, we remember when rap songs never used the "N" word or profanity for that matter. We remember referring to our friends as homeboy and home girl. And we were still cool. We remember the airing of "Roots" and the sting of hearing the "N" word on national television for the first time. Now we ask ourselves what happened. What happened in our community that the "N" word is tossed around freely in everyday language? When the use of it makes you cool, down, accepted.
Our community has come full circle as we extend an invitation to others to call us the “N” word as well and we answer with a smile. Our ancestors must be rocking in their graves. The “N” word is not a term of endearment. It cannot be reapropriated. We cannot redefine the “N” word or re-spell it to make it positive. Racism is so subtle, we now think that we can embrace the “N” word and take away its power. However, not enough time has passed for this concept to be effective. The word is viewed as a racial slur at large, it will continue to be so until it is put away for a generation, and then maybe it can be embraced at such time in a historical context.
Until the pain of this word no longer lingers in society for any of us, we cannot continue to use the “N” word. Every time we use the “N” word it is a slap in the face of our elders and a blatant disrespect to our ancestors. We have not only lost our minds, but we’ve lost consciousness.
The dependency of this word as a greeting, to complete sentences and start conversations is a total disregard for every movement that gave us the many freedoms we enjoy today. This site is our answer to a call to duty. We now challenge you to make a personal commitment and join us in the movement to abolish the “N” word.
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Purchase
The Abolish the "N" Word Introduction 
Price: $5
Note: Product is a digitial download link that is presented after payment. Your purchase will include 3 formats, a .exe file, a flash projector file, and an .mov file. Enjoy!
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